Picasso Group was founded in 1989 and as of now it has 27 years of history. It represents major European and US artists (Paul Cezanne and Maxfield Parrish) and National Museum of American Illustration. It is the earliest one to introduce arts master Picasso into fashion industry as well as the first one to collaborate with Picasso family’s legitimate management institute. It promotes Picasso brand in Asia Pacific area and is devoted to implementation of brand concepts – i.e., life is art and make art daily life.